15+
£500m+
DTC
years in
subscriptions
subscriptions revenue managed
scaling brands exclusively
WHAT WE DO
Subcriptions growth expertise
for those that need it most
Our expertise comes directly from client-side experience at the world's biggest subscriptions brands.
We now use this in-depth knowledge to help ambitious scale-ups grow their recurring revenue faster & better.
Subscriptions
Strategy & Analytics
Data-driven insights to understand and optimise your subscription economics.
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LTV & LTV:CAC modelling
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Unit economics calculations
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Cohort analysis
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Pricing optimisation
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ROAS vs LTV
Subscriptions
Product & Operations
Streamline your subscriptions infrastructure so you can continue to scale
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Roadmap planning
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Billing optimisation
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Payment success improvements
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Customer success
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Entitlement management
Subscriptions
Retention & Experience
Keep subscribers engaged and reduce churn through proven strategies
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Churn prevention
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Onboarding optimisation
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Lifecycle management
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In-life upgrades
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Surprise & delight
Subscriptions
Growth & Acquisition
Acquire the right subscribers,
at the right cost.
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Discount offer management
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Bundling strategy
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AOV vs LTV balancing
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Funnel management
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Channel optimisation
PROVEN RESULTS
Bypass the mistakes
We have already trialled and we have already errored.
We'll save you the pain and just tell you what works.
52.1%
Average churn reduction *
4.8x
LTV improvement *
3.2x
Net subscriber growth rate *
* FILDI client results acheived in 2025
MEET OUR FOUNDER
Enterprise experience,
Founder mindset.
Craig Niven spent 15 years building and fixing subscription businesses at leading brands like Sky, News Corp, Future and BT, as well as streaming platforms like NFL Game Pass and ATP Tennis TV.
He's turned around loss-making subscription P&Ls, rebuilt subscription billing systems, launched subscription products and led subscription transformation projects to kick flatlining recurring revenue line back into growth.
The work taught him that most subscription problems are misdiagnosed: brands will launch customer engagement campaigns when payment failures are driving churn. They'll throw deeper discounts to maintain subscriber growth, but kill LTV. They'd hammer customer services when the tech stack is broken.
Craig then realised there was very little support available to scaling DTC subscription brands, who would apply one-time product thinking to subscriptions revenue; and no one could help them identify why it wasn't working.
So FILDI was born, to bring this enterprise-level subscription expertise to DTC brands that need it most.
Ready to grow faster?
Book in a free, 30 min consultation today.
Or fill in the below and we'll get back to you
30-minute initial conversations are always free. We'll quickly identify if we can help and what that might look like.
FILDI is a leading Subscriptions Consultancy based in London, UK.
We are specifically designed to help scale-ups build, understand and accelerate their recurring revenue growth.