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Subscription product strategy 

& development

Build subscription products that people actually want to pay for, month after month. Expert guidance from product leaders who've launched and scaled subscription offerings.

The product challenge

Building a great product is hard. Building a great subscription product is harder.

 

You need to deliver continuous value, justify recurring payments, and keep customers engaged month after month.

 

Most subscription products fail not because the core idea is bad, but because they haven't been designed for recurring revenue from the ground up.

How FILDI helps build better subscription products

1. Product market fit for Subscriptions

Subscription PMF is different from one-time purchase PMF. We help you find it:

 • Value delivery frequency

 • Retention focussed features

 • Habit forming mechanics

 • Ongoing proposition design

Typical Results

improvement in

activation rates

35-50%

reduction in

early-stage churn

(first 90 days)

25-35%

increase in

feature adoption

14-22%

faster time to

product-market fit

for new launches

1.5x

Common product challenges we solve:

Low engagement

If customers aren't using your product regularly, they'll churn. We fix this through:

 • Engagement loop design

 • Notification & reminder strategies

 • Value delivery optimisation

 • Habit forming mechanics

Who this is for

Our product strategy services are ideal if:

 You are launching a new subscription product

 You see high churn in first 90 days (onboarding)

You have low engagement rates

• You are unsure what features to build next

• You need to pivot or reposition your product

• You want to implement product-led growth

Ready to grow faster?

Book in a free, 30 min consultation today.

Or fill in the below and we'll get back to you

30-minute initial conversations are always free. We'll quickly identify if we can help and what that might look like.

FILDI is a leading Subscriptions Consultancy based in London, UK.

We are specifically designed to help scale-ups build, understand and accelerate their recurring revenue growth.

FILDI is a leading Subscriptions Consultancy based in London, UK.

© 2025, FILDI. All rights reserved.

VAT number: 502537323

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