WHY FILDI EXISTS

Enterprise-level
subscriptions expertise,
made accessible.

Knowing that subscriptions matter, and actually making them work,
are two very different things.

FILDI brings subscription expertise to those who need it most.

THE PROBLEM

Scaling DTC brands were left figuring out subscriptions on their own.

Until now, subscriptions expertise simply wasn't available to scaling DTC brands.

They were left figuring out subscriptions on their own, often applying one-time-purchase thinking to recurring revenue models, tracking the wrong metrics and optimising for short-term wins that hurt long-term subscriber value.

The difference between subscription businesses that thrive and those that struggle isn't the technology; it's understanding what actually drives sustainable recurring revenue growth.

Common mistakes

Focussing on Acquisition over Retention

Tracking vanity metrics instead of LTV

Heavy discounting at checkout

Relying on "Subscribe & Save"

Ignoring churn until it's critical

Too much focus on checkout upsell

THE SOLUTION

Bypass trial & error.
Just grow.

We know what works, and what doesn't, because we've already walked through that fire. We also know how expensive a mistake can be.

FILDI brings subscription growth expertise developed at Sky, BT, News Corp, Future, ESPN, the NFL and Tennis TV directly to scaling DTC brands. FILDI has worked with DTC subscription brands since early 2025 and was incorporated as FILDI Limited in February 2026.

Our goal is simple: help Founders build a subscriptions revenue engine that's predictable, scalable, and valuable.

MEET THE FOUNDER

The FILDI approach

Metrics that actually predict growth

Retention strategies proven at scale

LTV focussed pricing & packaging

Proactive churn prevention systems

Clear subscription upgrade paths

Acquisition rules that improve retention

WHERE OUR EXPERTISE COMES FROM

WHO WE WORK WITH NOW

& more...

HOW WE HELP

Choose your path

FILDI
for Brands

Work directly with us to build, understand, and grow your subscription revenue.

Perfect for DTC founders who are

ready to scale with confidence.

FILDI
for Agencies

Expand your service offering

without building in-house capability.

White-label subscription expertise for agencies whose clients need specialist help.

Ready to grow faster?
Book in a free, 30 min consultation today.

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30-minute initial conversations are always free. We'll quickly identify if we can help and what that might look like.

FILDI is a leading Subscriptions Consultancy based in London, UK.

We are specifically designed to help scale-ups build, understand and accelerate their recurring revenue growth.

Enterprise-level subscriptions expertise, made accessible.

Knowing that subscriptions matter, and actually making them work, are two very different things.