WHY FILDI EXISTS
Enterprise-level
subscriptions expertise,
made accessible.
Knowing that subscriptions matter, and actually making them work,
are two very different things.
FILDI brings subscription expertise to those who need it most.
THE PROBLEM
Scaling DTC brands were left figuring out subscriptions on their own.
Until now, subscriptions expertise simply wasn't available to scaling DTC brands.
They were left figuring out subscriptions on their own, often applying one-time-purchase thinking to recurring revenue models, tracking the wrong metrics and optimising for short-term wins that hurt long-term subscriber value.
The difference between subscription businesses that thrive and those that struggle isn't the technology; it's understanding what actually drives sustainable recurring revenue growth.
Common mistakes
Focussing on Acquisition over Retention
Tracking vanity metrics instead of LTV
Heavy discounting at checkout
Relying on "Subscribe & Save"
Ignoring churn until it's critical
Too much focus on checkout upsell
THE SOLUTION
Bypass trial & error.
Just grow.
We know what works, and what doesn't, because we've already walked through that fire. We also know how expensive a mistake can be.
FILDI brings significant subscriptions growth expertise - developed at Sky, ESPN, BT, NFL and more - directly to scaling DTC brands.
Our goal is simple: help Founders build a subscriptions revenue engine that's predictable, scalable, and valuable.
The FILDI approach
Metrics that actually predict growth
Retention strategies proven at scale
LTV focussed pricing & packaging
Proactive churn prevention systems
Clear subscription upgrade paths
Acquisition rules that improve retention
WHERE OUR EXPERTISE COMES FROM
by
WHO WE WORK WITH NOW
& more...
HOW WE HELP
Ready to grow faster?
Book in a free, 30 min consultation today.
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30-minute initial conversations are always free. We'll quickly identify if we can help and what that might look like.
FILDI is a leading Subscriptions Consultancy based in London, UK.
We are specifically designed to help scale-ups build, understand and accelerate their recurring revenue growth.