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Subscriber Retention Strategy & Churn Management

Cut monthly churn in half with proven retention strategies
From experts who have managed 5m+ global subscriber bases

The Churn Problem

Losing subscribers is super frustrating. ​ All those acquisition efforts, gone.  And your LTV is cut short.

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But if you improved your monthly subscriber churn rate by just 1%, you'd retain between 4-8% of your subscribers by the end of the year.

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Yet many founders won't see the churn problem until it's costing them millions.

How FILDI helps reduce churn

We've reduced churn for subscription business across the Food & Beverage, Healthcare, Pet Food, OTT/Streaming Services, Pay TV, Beauty and Publishing industries. Our approach has been tested at scale:

1. Churn Analysis &
Segmentation

We start by finding out WHO is churning and WHY. Through cohort analysis and customer interviews, we then identify:

 • At-risk segments

 • Primary churn triggers & timing

 • Early warning signals​

 • Recoverable vs inevitable churn

Typical Results

reduction in

monthly churn rate

within 90 days

47%

of churned customers

recovered through

win-back campaigns

12-25%

improvement in

customer lifetime value

4.8x

Common retention challenges we solve:

High first-term churn

If a lot of your subscribers churn after their first term, then your onboarding program is broken. We fix it with:

 • Onboarding flow optimisation

 • Time-to-value reduction

 • Early habit forming​

 • Activation milestone tracking

Who this is for

Our subscriber retention services are ideal if:

• Your monthly churn is > 5.8% (or annual churn > 49%)

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• You're losing subscribers due to failed payments

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• You lose > 8% of subscribers after their first term

• You want to set up systematic retention programs

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• You need to understand your customer lifetime value

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• You need to make your unit economics work better

Ready to grow faster?

Book in a free, 30 min consultation today.

Or fill in the below and we'll get back to you

30-minute initial conversations are always free. We'll quickly identify if we can help and what that might look like.

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FILDI is a leading Subscriptions Consultancy based in London, UK.​​​

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We are specifically designed to help scale-ups build, understand and accelerate their recurring revenue growth.

​FILDI is a leading Subscriptions Consultancy based in London, UK.​​

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© 2026, FILDI Limited. All rights reserved.​

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Registered in UK: 17052535

VAT number: 502537323

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