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Subscriber Retention Strategy & Churn Management

Reduce churn by 20-40% with proven retention strategies
From experts who have managed 5m+ global subscriber bases

The Churn Problem

Losing subscribers is super frustrating. ​ All those acquisition efforts, gone.  And your LTV is cut short.

But if you improved your monthly subscriber churn rate by just 1%, you'd retain between 4-8% of your subscribers by the end of the year.

Yet many founders won't see the churn problem until it's costing them millions.

How FILDI helps reduce churn

We've reduced churn for subscription business across the Food & Beverage, Healthcare, Pet Food, OTT/Streaming Services, Pay TV, Beauty and Publishing industries. Our approach has been tested at scale:

1. Churn Analysis &
Segmentation

We start by finding out WHO is churning and WHY. Through cohort analysis and customer interviews, we then identify:

 • At-risk segments

 • Primary churn triggers & timing

 • Early warning signals​

 • Recoverable vs inevitable churn

Typical Results

reduction in

monthly churn rate

within 90 days

17-42%

of churned customers

recovered through

win-back campaigns

12-25%

improvement in

customer lifetime value

35-50%

in incremental, saved annual revenue for typical clients

​​​​£0.4-£1.4M

Common retention challenges we solve:

High first-term churn

If a lot of your subscribers churn after their first term, then your onboarding program is broken. We fix it with:

 • Onboarding flow optimisation

 • Time-to-value reduction

 • Early habit forming​

 • Activation milestone tracking

Who this is for

Our subscriber retention services are ideal if:

Your monthly churn is > 5.8% (or annual churn > 49%)

You're losing subscribers due to failed payments

You lose > 8% of subscribers after their first term

• You want to set up systematic retention programs

• You need to understand your customer lifetime value

• You need to make your unit economics work better

Ready to grow faster?

Book in a free, 30 min consultation today.

Or fill in the below and we'll get back to you

30-minute initial conversations are always free. We'll quickly identify if we can help and what that might look like.

FILDI is a leading Subscriptions Consultancy based in London, UK.

We are specifically designed to help scale-ups build, understand and accelerate their recurring revenue growth.

FILDI is a leading Subscriptions Consultancy based in London, UK.

© 2025, FILDI. All rights reserved.

VAT number: 502537323

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