Frequently Asked Questions
What is FILDI?
FILDI is a London-based subscriptions consultancy that helps scale-ups accelerate their recurring revenue growth. We specialise in reducing churn, optimising pricing and scaling subscriber acquisition for DTC brands with anything between £1m and £50m annual revenue.
What types of client do you work with?
FILDI works with DTC brands who either already have a subscriptions business (SAAS, memberships, food & beverage, healthcare, digital services, subscription boxes etc).
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FILDI also white-labels its expertise via other agencies to serve client needs indirectly.
We typically help our clients face challenges with subscriber churn, acquisition costs, unit economics and/or product-market fit.
How is FILDI different from other consultancies?
1. We're ex-operators of global, £100m ARR subscriptions businesses. We are not career consultants. We know what works and what doesn't.
2. We specialise only in subscriptions & recurring revenue, but we are experts in everything within that space: Strategy, Marketing, Operations, Product, etc.
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3a. Our experience is multi-territory We've successfully scaled subscriptions businesses in UK, Europe-wide, USA/Canada, Australia/NZ and SE Asia.
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3b. Our subscriptions experience is also multi-industry: Pay TV/OTT content, Food & Beverage, Club memberships, Entertainment, Healthcare. We know that each industry has different audience needs, with different levers to pull.
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4. We can work direct with client or via an existing client-agency set up (white label).
How quickly should we expect to see results?
Most clients will see measurable results within 60 days.
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Typical results will include a 20% reduction in churn, 15% improvement in trial-to-paid conversion and 35% increase in customer lifetime value (LTV).
Some longer term, strategic initiatives may take 6-12 months to implement.
Does FILDI work internationally or only in the UK?
FILDI is based in London but our client base is mainly split between UK, USA/CA and Australia. We're comfortable with remote collaboration and can travel for key workshops and strategy sessions/presentations.
Can FILDI help with our specific challenge?
If it relates to subscription business models or recurring revenue, almost certainly yes.
We've handled everything from reducing churn and scaling acquisition to rebuilding subscription platforms and preparing for M&A. Book a free consultation and we'll quickly determine if we can help.
What does a typical engagement look like?
Most engagements follow this structure:
1. Discovery phase: deep-dive analysis of your metrics and operations (2 weeks),
2. Strategy development: comprehensive roadmap with prioritized initiatives (2 weeks),
3. Implementation support: hands-on execution with your team (6-12 weeks, depending on complexity),
4. Optimisation: ongoing measurement and refinement.
Do FILDI offer done-for-you services or consulting only?
We partner with your existing team rather than replacing them.
We can execute tactically when needed, but our focus is on building internal capabilities so your team can sustain improvements long after we're gone.
Think of us as a temporary extension of your leadership team.
How do we get started?
Simply fill out the contact form below.
We'll schedule a free 30-minute consultation to understand your challenges, assess if we're a good fit, and outline potential next steps.
No sales pressure. Just a straightforward conversation about your subscription business.