Frequently Asked Questions
What is FILDI?
FILDI is a London-based subscriptions consultancy that helps scale-ups accelerate their recurring revenue growth. We specialise in reducing churn, optimising pricing and scaling subscriber acquisition for DTC brands with anything between £1m and £50m annual revenue.
What sort of name is FILDI?
F
It,
Let's
Do
It.
What types of client do you work with?
FILDI works with DTC brands that already run a subscription or membership proposition (SaaS, memberships, food & beverage, healthcare, digital services, subscription boxes etc.), or that are preparing to launch one.
FILDI also white-labels its expertise via other agencies to serve client needs indirectly.
We typically help our clients face challenges with subscriber churn, acquisition costs, unit economics and/or product-market fit.
How is FILDI different from other consultancies?
1. We're ex-operators of global, £100m ARR subscriptions businesses. We are not career consultants. We know what works and what doesn't.
2. We specialise only in subscriptions & recurring revenue, but we are experts in everything within that space: Strategy, Marketing, Operations, Product, etc.
3a. Our experience is multi-territory We've successfully scaled subscriptions businesses in UK, Europe-wide, USA/Canada, Australia/NZ and SE Asia.
3b. Our subscriptions experience is also multi-industry: Pay TV/OTT content, Food & Beverage, Club memberships, Entertainment, Healthcare. We know that each industry has different audience needs, with different levers to pull.
4. We can work direct with client or via an existing client-agency set up (white label).
How quickly should we expect to see results?
Most clients will see measurable results within 30 days.
Clients typically see up to 47% reduction in monthly churn within 90 days.
Some longer term, strategic initiatives may take 6-12 months to implement.
Does FILDI work internationally or only in the UK?
FILDI is based in London but our client base is mainly split between UK, USA, Canada and Australia. We're comfortable with remote collaboration and can travel for key workshops and strategy sessions/presentations.
Can FILDI help with our specific challenge?
If it relates to subscription business models or recurring revenue, almost certainly yes.
We've handled everything from reducing churn and scaling acquisition to rebuilding subscription platforms and preparing for M&A. Book a free consultation and we'll quickly determine if we can help.
What does a typical engagement look like?
Most engagements follow this structure:
1. Discovery phase: deep-dive analysis of your metrics and operations (2 weeks),
2. Strategy development: comprehensive roadmap with prioritized initiatives (2 weeks),
3. Implementation support: hands-on execution with your team (6-12 weeks, depending on complexity),
4. Optimisation: ongoing measurement and refinement.
Do FILDI offer done-for-you services or consulting only?
We partner with your existing team rather than replacing them.
We can execute tactically when needed, but our focus is on building internal capabilities so your team can sustain improvements long after we're gone.
Think of us as a temporary extension of your leadership team.
What is a retail subscription?
A retail subscription is a recurring order or membership sold by a retailer with physical stores. The customer signs up at the till or online. Payment is taken automatically and the order is collected in store or delivered.
Does FILDI work with retailers as well as DTC brands?
Yes. FILDI helps retailers with physical stores launch subscriptions, working with Randem Retail, which provides the order management and subscription technology.
Will a subscription take sales a retailer already has?
Subscription revenue sits on top of existing sales. A one-time buyer who subscribes commits to repeat purchases.
How does a retailer start?
With a test on part of the range. FILDI reviews the range, identifies what customers will pay for on repeat, and sets the price and billing frequency. More products move across when the retailer chooses.
How do we get started?
Simply fill out the contact form below.
We'll schedule a free 30-minute consultation to understand your challenges, assess if we're a good fit, and outline potential next steps.
No sales pressure. Just a straightforward conversation about your subscription business.