Subscription Pricing Strategy
& Optimisation
Optimise your pricing to maximize revenue without unnecessarily increasing churn.
Expert guidance from those who've priced products for millions of global subscribers.
Why pricing matters more than you think
Pricing is the fastest lever to improve profitability. A 10% price increase can improve profits by 30-50%, but most subscription founders haven't touched their pricing since launch.
The problem?
Bad pricing decisions can destroy your business. Price too high and acquisition stalls. Price too low and you can't sustain growth. Change prices poorly and you'll trigger mass churn.
We help you get it right.
How FILDI optimises subscription pricing
Typical Results
reduction in
average revenue per user
(ARPU) without increased churn
20-35%
increased adoption
of annual plans
+40%
reducition in
discount dependency
36%
improved LTV
through better pricing
42%
Common pricing challenges we solve:
Who this is for
Our pricing strategy services are ideal if:
• You haven't changed pricing in over 12 months
• You are growing but not profitable
• You have low average revenue per user (ARPU)
• You see less than 30% annual plan adoption
• You need to raise prices without triggering churn
• You're launching new tiers or pricing models
Ready to grow faster?
Book in a free, 30 min consultation today.
Or fill in the below and we'll get back to you
30-minute initial conversations are always free. We'll quickly identify if we can help and what that might look like.
FILDI is a leading Subscriptions Consultancy based in London, UK.
We are specifically designed to help scale-ups build, understand and accelerate their recurring revenue growth.