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Subscriber acquisition

& growth planning

Scale subscriber acquisition profitably with proven strategies that reduce CAC
while improving conversion quality

The Acquisition Challenge

Growing a subscriber base is getting more expensive every year. CPMs are up 40% since 2020. iOS privacy changes have destroyed attribution. And paid acquisition that worked last year might be underwater this year.

 

Most subscription businesses hit an acquisition ceiling around 10-20K subscribers where their LTV:CAC ratio can stumble and growth start to stall.

 

We help you break through.

How FILDI scales acquisition efforts:

1. Acquisition audit & optimisation

We will forensically analyse your full acquisition funnel to identify leaks and opportunities:

 • Channel performance analysis

 • CRO playbook for subscriptions

 • Trial to paid conversion

 • Attribution modelling

Typical Results

reduction in

Customer Acquisition Cost

20-40%

improvement in

trial-to-paid conversion

15-35%

of profitable

acquisition volume

2-3x

LTV:CAC

improvement

2:1 to 4:1+

Common acquisition challenges we solve:

Unsustainable CAC & limited profitability

 • Improved trial-to-paid conversion

 • Optimising first month retention

 • Reduced CAC with better targeting

 • Increasing annual plan adoption

If your CAC payback period is over 8 months, you're in dangerous territory. We help by:

Who this is for

Our subscriber acquisition services are ideal if:

 Your CAC payback period is over 8 months

 You overly depend on a single acquisition channel

You experience trial-to-paid conversion below 25%

• You need to accelerate a slowing growth trajectory

• You're preparing for Series A/B fundraising

• You want to build repeatable, scalable subscriptions

Ready to grow faster?

Book in a free, 30 min consultation today.

Or fill in the below and we'll get back to you

30-minute initial conversations are always free. We'll quickly identify if we can help and what that might look like.

FILDI is a leading Subscriptions Consultancy based in London, UK.

We are specifically designed to help scale-ups build, understand and accelerate their recurring revenue growth.

FILDI is a leading Subscriptions Consultancy based in London, UK.

© 2025, FILDI. All rights reserved.

VAT number: 502537323

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