Case studies
Some examples of our recent work
01
Solving retention problems
at checkout
A fast-growing US-based home & wellness brand had cracked the code on subscriber acquisition, but couldn't keep them beyond a few months.
FILDI revealed they were overselling customers at checkout: subscribers on shorter terms were getting twice as much product they could realistically use, which drove preventable churn.
We redesigned their checkout strategy to balance immediate AOV with subscriber longevity.
H2 2025
02
Solving product churn problems
with decay curve analysis
A leading UK-based drinks brand launched a new Bundle SKU and wanted to understand retention performance vs its legacy product set.
FILDI's decay curve analysis revealed Bundles consistently outperformed legacy General products across every milestone.
We recommended transitioning faster towards the better performing product set.
H2 2025
03
Solving the churn cliff
at first subscription renewal
Despite strong acquisition, a leading US-based home & wellness brand experienced dramatic churn spikes at specific intervals.
FILDI conducted a comprehensive first-renewal analysis using Recharge subscriber data from the past 2 years.
The analysis confirmed that the 3 month and 6 month “churn cliffs” were being caused by first renewal attempts, not subscription fatigue over time.
H2 2025
04
Solving marketing attribution for
Subscription brands
A D2C Home & Wellness subscriptions brand optimised their marketing spend using upfront conversion, but retention was harming growth.
FILDI's retention analysis revealed which marketing channels sourced higher quality subscribers by presenting their status at 3, 6, 12 & 24 months.
We built a retention-adjusted attribution model using TripleWhale & Recharge , to substantially improve performance without increasing spend.
Q3 2025
05
Solving lost revenue problems driven by payment failures
A US-based home & wellness brand was bleeding revenue driven by payment failures (1 in every 13 ) despite customers wanting to continue.
FILDI's forensic analysis traced 75% of failures to a Shop Pay bug and poor payment retry logic within its subscriptions infrastructure.
We mapped a three-tier fix strategy projecting significant annual revenue recovery without changing a single customer behavior.
Q3 2025
06
Solving acquisition quality concerns with a strategic trading audit
A UK-based, non-alcoholic beer subscription brand's retention rates suddenly collapsed after summer 2024, despite continued acquisition volume.
FILDI's analysis showed that decisions about one-time orders were damaging subscription quality. In other words, what you do in one sales channel can affects the other, and if you don't plan them together, the risk of hurting your long-term customer value significantly increases.
Q2 2025
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FILDI is a leading Subscriptions Consultancy based in London, UK.
We are specifically designed to help scale-ups build, understand and accelerate their recurring revenue growth.