LEADING SUBSCRIPTIONS CONSULTANCY, UK
We will halve your churn rate.
Subscription churn prevention specialists
15+
£500m+
DTC
years in
subscriptions
subscriptions revenue managed
scaling brands exclusively
MEET OUR FOUNDER
Enterprise experience,
Founder mindset.
Craig Niven spent 15 years building and fixing subscription businesses at brands like Sky, News Corp, Future, BT/EE, the NFL and ATP. Most of it was churn work: finding why subscribers were leaving and stopping it.
He rebuilt billing systems that were losing customers to failed payments. Turned around P&Ls that discounting had propped up. That kind of growth looks fine until you check retention. Led transformation projects to pull flatlining subscription revenue back into growth.
That work taught him churn gets misdiagnosed constantly. Brands launch engagement campaigns when payment failures are driving cancellations. They deepen discounts to protect subscriber numbers and kill LTV doing it. They retrain customer service teams when the tech stack is broken.
Craig saw that scaling DTC subscription brands had nowhere to go for this. They were running subscriptions with one-time product thinking, and no one could tell them why customers kept leaving.
So FILDI was born: enterprise-level, subscriber churn expertise for the DTC brands that need it most.
WHAT WE DO
Subscriptions churn prevention
for those that need it most
Our expertise comes directly from client-side experience at the world's biggest subscriptions brands.
We now use this in-depth knowledge to help you grow your recurring revenue faster, and better.
Subscriptions
Strategy & Analytics
Data-driven insights to understand and optimise your subscription economics.
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LTV & LTV:CAC modelling
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Unit economics calculations
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Cohort analysis
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Pricing optimisation
-
ROAS vs LTV
Subscriptions
Product & Operations
Streamline your subscriptions infrastructure so you can continue to scale
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Roadmap planning
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Billing optimisation
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Payment success improvements
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Customer success
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Entitlement management
Subscriptions
Retention & Experience
Keep subscribers engaged and reduce churn through proven strategies
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Churn prevention
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Onboarding optimisation
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Lifecycle management
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In-life upgrades
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Surprise & delight
Subscriptions
Growth & Acquisition
Acquire the right subscribers,
at the right cost.
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Discount offer management
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Bundling strategy
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AOV vs LTV balancing
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Funnel management
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Channel optimisation
PROVEN RESULTS
Bypass the mistakes
We have already trialled and we have already errored.
We'll save you the pain and just tell you what works.
52.1%
Average churn reduction *
4.8x
LTV improvement *
3.2x
Net subscriber growth rate *
* FILDI client results acheived in 2025
Ready to grow faster?
Book in a free, 30 min consultation today.
Or fill in the below and we'll get back to you
30-minute initial conversations are always free. We'll quickly identify if we can help and what that might look like.
FILDI is a leading Subscriptions Consultancy based in London, UK.
We are specifically designed to help scale-ups build, understand and accelerate their recurring revenue growth.